What is a good Real Estate Closing Gift Idea?
Giving a gift at the close of a deal has been practiced in the business world for a long time. It has proven to be a good relationship builder. Even though the real estate closing gift idea is a fairly new concept for real estate practitioners it should work in the real estate business.
It should not be too difficult to come up with a real estate closing gift idea. During the time leading to the close of the real estate deal, you would have spent a lot of time with the client and get to know his taste and need. It should not much trouble coming up with a suitable real estate closing gift.
But what about the price of the real estate closing gift. A rule of thumb is the gift should neither be too cheap or too costly. More importantly it should something that the client can use in their new home.
You should add a personal touch to the real estate closing gift idea. Personalization of the gift will convey the extent of the appreciation that you have for your client. When you can effectively express your appreciation for your client through a real estate closing gift idea the client will be sure to have positive things to say about your business relationship.
It makes a lot of sense to give something that is strong and durable. The longer the gift lasts, the more the client will be reminded of the service you provided. This is a subtle way of generating referrals for years to come.
After you have given your real estate closing gift to the client you can follow up with smaller token of appreciation such as a card or phone call. How about sending a card or email to your client say 30 days to 6 months after the deal? This will serve as a useful reinforcement of the good will that your gift giving generated.